How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media11.s-nbcnews.com/i/mpx/2704722219/2024_01/1704254267630_now_topstory_stanley_cup_240102_1920x1080-dk9hoz.jpg)
How the Stanley cup craze has become a viral sensation
Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.
![How the Stanley cup craze has become a viral sensation](https://media13.s-nbcnews.com/i/mpx/2704722219/2023_05/nc_pkg_citi_bike_update_230519-64l2ku.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://i2-prod.irishmirror.ie/incoming/article31817651.ece/ALTERNATES/s615/1_stanley.jpg)
Why Americans have gone wild for Stanley cups - the real reason
![How the Stanley cup craze has become a viral sensation](https://www.newsnationnow.com/wp-content/uploads/sites/108/2024/01/IMG_4245-e1704406411616.jpg?w=565)
Stanley cup craze: What is it?
![How the Stanley cup craze has become a viral sensation](https://i.ytimg.com/vi/AD5OCl29mIs/sddefault.jpg)
How the Stanley cup has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media-cldnry.s-nbcnews.com/image/upload/t_focal-520x260,f_auto,q_auto:best/mpx/2704722219/2023_05/nc_pkg_wnbc_citi_bike_viral_230517-7s5hu3.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media-cldnry.s-nbcnews.com/image/upload/t_focal-520x260,f_auto,q_auto:best/mpx/2704722219/2024_01/1704586536226_nn_pal_tgnt_surprise_sleepovers_240106_1920x1080-1dm20x.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media11.s-nbcnews.com/i/mpx/2704722219/2022_03/nc_pkg_knbc_flying_tesla_220321A-zskwa8.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://i.ytimg.com/vi/mbfqGeaPRuo/maxresdefault.jpg)
How the Stanley cup craze has become a viral sensation
![How the Stanley cup craze has become a viral sensation](https://media.distractify.com/brand-img/MYamvV_TH/0x0/stanley-quenchers-1704463971160.jpg)
Why Did Stanley Cups Go Viral? Details on the Quencher