5 Ways Home Depot's Skeleton May Bone Up Long-Term Sales

5 Ways Home Depot's Skeleton May Bone Up Long-Term Sales

Home Depot recently awoke a sleeping giant – consumer excess – with the launch of its 12-foot, gleaming-eyed Halloween skeleton. The phenomenon of “Skelly” is back, and it reveals a lot about the power of canny merchandising when it comes to the shopper psyche. Five factors make it work.

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